The govt of Saint Lucia has introduced the names of twelve new goodwill ambassadors and 9 as brand name ambassadors.

Speaking on behalf of the governing administration all through a push briefing, minister for tradition and inventive industries, Fortuna Belrose, stated that cupboard experienced ratified the proposal which came out of the Cultural Progress Foundation very last 12 months.

A committee was appointed to establish the terms and references for the programme which is now finalised.

“The Saint Lucia goodwill ambassadors programme is proposed as a instrument to actualize the countrywide cultural policy in a variety of crucial locations,” Belrose stated.

“They are citizens of Saint Lucia who have obtained global acclaim and the general objective of the programme is to serve as a catalyst for socio-economic transformation and the improvement of human capital in all sectors linked to the inventive arts and the industries, sporting activities, visible arts, gastronomy and new music.”

The ambassadors, all of whom are St Lucian, are anticipated to represent the island locally, regionally and internationally by leveraging their profile and celeb standing to faucet into access for advancement and to forge strategic partnership in between the Cultural Advancement Foundation and other associated agencies.

In saying the ambassadors Belrose observed that it was significant to guarantee that there is a distinct pathway for our younger impending artistes to leverage their talent and for us as a region to be in a position to recognise them.

“It is imperative that this sort of citizens be regarded and allowed to leverage their profile/superstar status to identify advert access alternatives for the growth and enhancement of Saint Lucia in their respective sectors.

“Given that lifestyle helps to shape the uniqueness of a location the brand ambassadors system will supply the platform to discover people who are finest put to produce nearby and global consciousness of our tradition, arts and inventive industries,” the minister extra.

Adhering to the official acceptance by the nineteen people, the ministry of lifestyle and innovative industries will be web hosting an formal ceremony at which time all of the formal instruments will be conferred on the goodwill and manufacturer ambassadors.





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